Sheffield University -
Multi-lingual SEO

The Sheffield University had a need to fill specific courses by attracting candidates who were non-resident in the UK from countries such as China and Canada. Through our experience in dealing with non-English speaking search engines we were able to apply our methods to attract these candidates whilst projecting the professional image of the University and adhering to their stringent regulations in terms of copy and brand.

We have made a huge impact on their admissions and have made some suggestions as to how the site can be further improved with the introduction of a Forum and members area so that the candidates can interact and (crucially) tell others about the courses.