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Friday 09 May 2008

Expert predicts the demise of SEO

An online marketing expert has suggested that search engine optimisation (SEO) is no longer that important for the industry.

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Category: SEO

Friday 09 May 2008

Online retailers urged to consider multi-channel marketing

New research has suggested that online retailers who use multiple channels for their marketing enjoy the best returns.

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Category: Marketing campaigns

Thursday 08 May 2008

Google dominates European search in March

New figures have confirmed Google's dominance in the European search market.

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Category: Search Engine News

Thursday 08 May 2008

Interactive Advertising Bureau produces digital video advertising guidelines

The Interactive Advertising Bureau (IAB) has released a set of formal guidelines on digital video advertising.

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Category: Display advertising

Thursday 08 May 2008

AdSense integrated into Google's Custom Search

Google has announced that it has improved some of the features it offers for custom search engines.

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Category: SEO

Wednesday 07 May 2008

Advertisers urged to combine online and TV marketing campaigns

Online advertisers should consider also using TV marketing to boost the effectiveness of their campaigns, a new report has stated.

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Category: Display advertising

Wednesday 07 May 2008

Google News improves search system

Google has revealed that it has added a new search feature to its News section.

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Category: Search Engine News

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