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Debt charity attacks some Facebook ads
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Tuesday 01 April 2008
AA's adspend forecast shows dip online
Online marketing spend is expected to slow over the coming year, according to the Advertising Association's latest (AA) forecast.
Read more...Category: Marketing campaigns
Monday 31 March 2008
BA pull plug on Terminal 5 marketing campaign
Following the recent chaos at Heathrow airport's newly opened hub Terminal 5, British Airways has been forced to pull its advertising campaign.
Read more...Category: Marketing campaigns
Monday 31 March 2008
Yahoo launches Shine for women
Yahoo today (March 31st) launched a new website for women, in what will be a boost to its advertising contracts.
Read more...Category: Search Engine News
Friday 28 March 2008
YouTube's Insight helps marketers track viewing patterns
Google-owned YouTube has launched a new tool that will help marketers and advertisers gain greater 'insight' into the popularity of their videos.
Read more...Category: Marketing campaigns
Friday 28 March 2008
2008 will not be 'year of mobile marketing'
Despite the launch of the iPhone and other products, mobile marketing and advertising is failing to break into the mainstream, according to a new report.
Read more...Category: Display advertising
Thursday 27 March 2008
Demographic bidding introduced to Google AdWords
Google has unveiled a new feature on their AdWords - demographic bidding.
Read more...Category: Marketing campaigns
Thursday 27 March 2008
Yahoo teams up with Google on OpenSocial
Search engine Yahoo has announced that it has joined forces with Google and MySpace on a new initiative to allow for photo-sharing and other social tools across the internet.
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