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Wednesday 26 March 2008

Yahoo shares jump after new Microsoft buy-out speculation

Shares in Yahoo rose yesterday (March 25th) following comments by a Citigroup analyst who predicted that Microsoft would raise its bid for the search engine.

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Category: Search Engine News

Wednesday 26 March 2008

Alternative media marketing spend set for more growth

Marketing investment in alternative media grew over the last five years, with this trend expected to continue into 2008.

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Category: Marketing campaigns

Tuesday 25 March 2008

British marketers form group to work on green credentials

Major brands are working together to address green issues within their marketing, the Incorporated Society Of British Advertisers (ISBA) has announced today (March 25th).

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Category: Marketing campaigns

Tuesday 25 March 2008

Google's search-within-search feature could be bad for publishers

Google's new tool to help users search within particular sites could mean bad news for other sites, and for publishers in particular.

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Category: SEO

Tuesday 25 March 2008

Forbes unveils ad network

Forbes announced yesterday (March 24th) that it will start selling ads for approximately 400 financial blogs from this spring.

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Category: Marketing campaigns

Thursday 20 March 2008

Google sees dip in Feb search market share

Google's share of the global web search market dropped last month from January.

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Category: Search Engine News

Thursday 20 March 2008

Marketers must continue dialogue with consumer

Marketers need to stop treating their customers like "one night stands", according to a marketing guru.

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Category: Marketing campaigns

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