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Friday 14 March 2008
Microsoft and Yahoo meet for first time since bid
Representatives from Microsoft and Yahoo met on Monday (March 10th) to discuss the former's takeover bid for the internet company, the Wall Street Journal reported today (March 14th).
Read more...Category: Search Engine News
Thursday 13 March 2008
AOL expand 'Platform-A' operations by buying Bebo
AOL has revealed plans today (March 13th) to acquire teen social networking site Bebo for $850 million (£418 million) in cash.
Read more...Category: Search Engine News
Thursday 13 March 2008
Disney deny plans to buy AOL
The chief executive of Walt Disney has revealed that the company will not be buying ailing internet service provider AOL.
Read more...Category: Search Engine News
Thursday 13 March 2008
Soft drink marketing spend drops in 2007
Marketing budgets for soft drink manufacturers dropped by 15 per cent in 2007 compared with the previous year, according to a recent Britvic Soft Drink Report.
Read more...Category: Marketing campaigns
Wednesday 12 March 2008
Yahoo tops consumer tracking study
A new study has probed the extent to which large web companies are tracking consumer activity on the web and using the information to create tailored content and advertisements.
Read more...Category: Search Engine News
Wednesday 12 March 2008
Google completes DoubleClick takeover
Google at long last acquired online advertising firm Doubleclick yesterday (March 11th) after nearly a year of regulatory hold-up.
Read more...Category: Search Engine News
Tuesday 11 March 2008
Email non-delivering wasting companies' marketing budget
UK companies are missing out on hundreds of millions of pounds in lost sales due to unaddressed problems with email marketing campaigns.
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