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Friday 14 March 2008

Microsoft and Yahoo meet for first time since bid

Representatives from Microsoft and Yahoo met on Monday (March 10th) to discuss the former's takeover bid for the internet company, the Wall Street Journal reported today (March 14th).

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Category: Search Engine News

Thursday 13 March 2008

AOL expand 'Platform-A' operations by buying Bebo

AOL has revealed plans today (March 13th) to acquire teen social networking site Bebo for $850 million (£418 million) in cash.

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Category: Search Engine News

Thursday 13 March 2008

Disney deny plans to buy AOL

The chief executive of Walt Disney has revealed that the company will not be buying ailing internet service provider AOL.

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Category: Search Engine News

Thursday 13 March 2008

Soft drink marketing spend drops in 2007

Marketing budgets for soft drink manufacturers dropped by 15 per cent in 2007 compared with the previous year, according to a recent Britvic Soft Drink Report.

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Category: Marketing campaigns

Wednesday 12 March 2008

Yahoo tops consumer tracking study

A new study has probed the extent to which large web companies are tracking consumer activity on the web and using the information to create tailored content and advertisements.

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Category: Search Engine News

Wednesday 12 March 2008

Google completes DoubleClick takeover

Google at long last acquired online advertising firm Doubleclick yesterday (March 11th) after nearly a year of regulatory hold-up.

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Category: Search Engine News

Tuesday 11 March 2008

Email non-delivering wasting companies' marketing budget

UK companies are missing out on hundreds of millions of pounds in lost sales due to unaddressed problems with email marketing campaigns.

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Category: Email Marketing

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