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Thursday 06 March 2008

Cutts gets probed on SEO

Matt Cutts, head of Google's Webspam and search engine optimisation (SEO) specialist, has answered some challenging questions regarding the subject matter in a recent interview.

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Category: SEO

Wednesday 05 March 2008

Could Technorati's blog adverts revive its fortunes?

Search engine service Technorati is reportedly planning to launch a blog advertising network.

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Category: SEO

Wednesday 05 March 2008

Sandberg leaves Google for top Facebook role

Search engine giant Google is losing its vice president of global online sales and operations to social media site Facebook.

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Category: Social Media

Tuesday 04 March 2008

Digital screens drive outdoor advertising growth

Spending on outdoor advertising increased by 4.6 per cent year-on-year in 2007, according to recent figures.

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Category: Display advertising

Tuesday 04 March 2008

'Back to basics' green marketers urged

Advertisers need to start approaching green marketing from the perspective of the consumer, according to the chief of a marketing communications group.

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Category: Marketing campaigns

Monday 03 March 2008

New tool will make affiliates' jobs 'much easier'

A new tool for affiliate marketers and affiliate managers has been unveiled at an international summit held in Las Vegas.

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Category: Affiliate Marketing

Monday 03 March 2008

Social networking adverts must 'enrich user experience'

Online marketing on social networking websites will become "cleverer" and "value-adding" rather than intrusive, according to a resource that maps global social media, social networks and user generated content.

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Category: Social Media

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