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Tuesday 26 February 2008

Marketing effectiveness analysis must be 'fed into strategies'

Companies need to track their marketing effectiveness if they want to feed the "back into marketing strategies".

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Category: SEO

Tuesday 26 February 2008

UK retailers not optimising online marketing

Some of the UK's biggest online and offline retailers are neglecting key areas of their internet marketing strategies.

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Category: Marketing campaigns

Monday 25 February 2008

Facebook experiences dip in traffic

The number of people visiting the UK's most popular social networking site has fallen for the first time, new findings have indicated.

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Category: Social Media

Monday 25 February 2008

Consumers more affected by interactive ads

Consumers are more likely to be affected by interactive online adverts than those which are non-interactive.

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Category: Display advertising

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