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Tuesday 29 April 2008

Google 'is confident Yahoo! cooperation will be allowed'

Insiders at Google have said they do not believe regulators would seek to block an advertising deal with Yahoo!.

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Category: Search Engine News

Monday 28 April 2008

Pay-per-click fraud rates drop

New figures show that pay-per-click (PPC) fraud dropped significantly in the first quarter of the year.

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Category: PPC

Monday 28 April 2008

Court decides metatags are 'immaterial' for SEO

A court in the US has stated that metatagging does not have an impact on search engine optimisation (SEO).

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Category: SEO

Friday 25 April 2008

Search marketing spend set for growth

Online advertisers are spending more on search engine marketing, a new report has shown.

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Category: SEO

Friday 25 April 2008

Google launches mobile image ads

Google's mobile ads team have said they are ready to roll out mobile image ads.

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Category: Display advertising

Friday 25 April 2008

Yahoo!'s SearchMonkey system launches

Yahoo! has released its new SearchMonkey product, which allows online marketers to customise how search results are displayed.

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Category: Search Engine News

Thursday 24 April 2008

Online marketers 'need to monitor social network sites'

A new study has demonstrated just how important it is becoming for online marketers to monitor and make use of social media sites.

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Category: Social Media

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