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Wednesday 16 April 2008
Google's paid click shows weak growth in March
Paid click figures from March have shown a consecutively disappointing month for Google.
Read more...Category: Search Engine News
Tuesday 15 April 2008
UK's top search for brands revealed
The UK's most popular websites in over 50 industries have been revealed in a list released by online competitive intelligence company Hitwise.
Read more...Category: SEO
Tuesday 15 April 2008
Economy forces high street banks to cut ad budget
Five of the UK's biggest banks have cut their advertising budgets in the first quarter of the year, according to new research.
Read more...Category: Marketing campaigns
Tuesday 15 April 2008
Ad networks 'integral' to advertising
Ad networks have become an integral component of the online advertising industry, according to an internet market research company.
Read more...Category: Marketing campaigns
Monday 14 April 2008
AOL's Platform A signs new deal with Verizon
AOL's advertising business Platform-A has been selected by telephone company Verizon as the major advertising provider for its online and mobile web content.
Read more...Category: Marketing campaigns
Monday 14 April 2008
Direct marketing sees 8-year record fall
Direct marketing spend experienced its largest fall for eight years in the first three months of the year, according to a recent Bellwether Report.
Read more...Category: Marketing campaigns
Friday 11 April 2008
Online advertisers should create video ads specifically for target media
Companies advertising their products on the internet need to create adverts that are specifically suited to the online environment, much as they would for TV adverts or those shown in the cinema.
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