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Wednesday 16 April 2008

Google's paid click shows weak growth in March

Paid click figures from March have shown a consecutively disappointing month for Google.

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Category: Search Engine News

Tuesday 15 April 2008

UK's top search for brands revealed

The UK's most popular websites in over 50 industries have been revealed in a list released by online competitive intelligence company Hitwise.

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Category: SEO

Tuesday 15 April 2008

Economy forces high street banks to cut ad budget

Five of the UK's biggest banks have cut their advertising budgets in the first quarter of the year, according to new research.

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Category: Marketing campaigns

Tuesday 15 April 2008

Ad networks 'integral' to advertising

Ad networks have become an integral component of the online advertising industry, according to an internet market research company.

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Category: Marketing campaigns

Monday 14 April 2008

AOL's Platform A signs new deal with Verizon

AOL's advertising business Platform-A has been selected by telephone company Verizon as the major advertising provider for its online and mobile web content.

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Category: Marketing campaigns

Monday 14 April 2008

Direct marketing sees 8-year record fall

Direct marketing spend experienced its largest fall for eight years in the first three months of the year, according to a recent Bellwether Report.

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Category: Marketing campaigns

Friday 11 April 2008

Online advertisers should create video ads specifically for target media

Companies advertising their products on the internet need to create adverts that are specifically suited to the online environment, much as they would for TV adverts or those shown in the cinema.

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Category: Marketing campaigns

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