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Debt charity attacks some Facebook ads
Facebook lets users carry their profiles to other sites
Expert predicts the demise of SEO
Online retailers urged to consider multi-channel marketing
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Friday 11 April 2008
Microsoft's ad development to be overseen by Westbury
Damon Westbury has been appointed as head of category development at Microsoft's advertising development division.
Read more...Category: Display advertising
Thursday 10 April 2008
Time for traditional advertising to adapt, says comms chief
The traditional advertising model must adapt in order to compete with competition from internet companies.
Read more...Category: Marketing campaigns
Thursday 10 April 2008
Yahoo agree to landmark Google AdSense trial
Search engine Yahoo revealed last night (April 9th) that it has agreed a deal with bitter rival Google to test the company's AdSense system on its website.
Read more...Category: Search Engine News
Thursday 10 April 2008
Marketers unsure of online media promises
Despite recent predictions that online marketing spend is set to soar, marketers are still unsure whether it is money well spent.
Read more...Category: Marketing campaigns
Wednesday 09 April 2008
Consumers like marketing control
Word-of-mouth and speaking directly to a retailer are the public's most preferred forms of gathering information about a product.
Read more...Category: Marketing campaigns
Wednesday 09 April 2008
Yahoo shareholder will support if Microsoft lowers bid
Yahoo's second-largest shareholder, Legg Mason, has said that it will back the search engine if Microsoft decides to lower its takeover offer.
Read more...Category: Search Engine News
Tuesday 08 April 2008
Surfers stop at first page, says SEO research
Online marketers be warned, search engine users typically click results on the first page of search results, according to new research.
Read more...