Spider's Latest

15 million people view online newspapers every month

New research of interest to internet advertisers has suggested that nearly 15 million people from the UK went online to visit a newspaper's website in March.

Overall, comScore reported that 14.8 million people in the U.K. visited a newspaper site in March.

It added that the Sun Online was the most popular online newspaper in the month, with 4.3 million visitors. Other popular online newspapers included the Guardian (3.6 million), the Telegraph (2.8 million) and the Times Online (2.6 million visitors).

Jack Flanagan, executive vice president of comScore, commented: "With 44 per cent of the UK's total online population accessing a newspaper website and viewing half a billion pages of newspaper content in March, it's clear that the expansion of traditional print newspapers to the internet is making a significant contribution to their overall readership."

The report also revealed that people who extensively used online newspaper also looked at websites focused on politics, job searches, lifestyle and finance.

Mr Flanagan added: "From the advertiser's point of view, understanding the interests of the core online newspaper audience can provide unique insights for targeting ads to them that are consistent with their interests." ADNFCR-1536-ID-18594551-ADNFCR