Monday 31 March 2008

BA pull plug on Terminal 5 marketing campaign

Following the recent chaos at Heathrow airport's newly opened hub Terminal 5, British Airways has been forced to pull its advertising campaign.

The advertising agency which devised the airline's campaign, Bartle Bogle Hegarty, said that it was postponing the launch of the campaign until later in the year.

"We're confident that it is the right campaign and that it will work and be successful - but now is not the right moment to launch it," a spokesperson told Mad.co.uk.

Millions of pounds has been invested in advertising space at the terminal, including digital and traditional outdoor formats, such as an experiential marketing space in the check-in area which will be seen by 75 per cent of the terminal's total audience.

Joseph Rhee, European client services director at Samsung's ad agency, Cheil Worldwide, said: "Premium international travellers are early adopters of new technology and key influencers within their social network."

Category: Marketing campaigns

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