Thursday 27 March 2008

Demographic bidding introduced to Google AdWords

Google has unveiled a new feature on their AdWords - demographic bidding.

Following tests in January, the search engine now means advertisers can bid by age, gender or a combination of those groups to refine their reach on specific sites in the Google content network, such as MySpace and Friendster.

Demographic bidding can be used for both contextual or placement targeting and with CPC and CPM bidding.

"Overall, demographic bidding gives you more control over the demographic groups who see your ads," wrote the inside Adwords crew on the company's blog.

They added that demographic bidding let you "modify your bids or restrict your ads' visibility based on the age and gender of the users viewing your ads on participating sites in the Google content network".

Advertisers are not allowed to target under-18s and AdWords receives this data in anonymous and aggregate form.

In related news, Google introduced video ads in its search engine results pages yesterday (March 26th).

Category: Marketing campaigns

Technorati tags: marketing-campaigns demographic bidding introduced google adwords