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Google launches Ad Manger 'to compliment' DoubleClick Revenue Center

Google has launched a new online ad inventory management tool for web publishers, just days after its acquisition of online advertising firm DoubleClick was finally approved in Europe.

The search engine launched its new Google Ad Manager yesterday (March 13th), which is a free service designed to help publishers sell as much of their ad space inventory as possible.

Rohit Dhawan, a Google senior product manager, writing on the company's blog, said that Google Ad Manager served the needs of publishers with smaller sales teams, helping them "sell, schedule, deliver, and measure their directly sold and network-based ad inventory".

Dhawan added that the product was designed to complement the DoubleClick Revenue Center, which is for larger clients.

According to Janet Meiners, writing for Marketing Pilgrim, it will track different types of advertising including: display, search, affiliate, rich media, and video advertising.

It was revealed on Tuesday (March 11th) that Google had finally acquired Doubleclick, 11 months after announcing the deal, following approval from the European Commission.

Many companies, including Microsoft, have preciously expressed their fears that the move would see Google wield too much control over online advertising. ADNFCR-1536-ID-18510148-ADNFCR