Friday 04 April 2008

Google to sack DoubleClick staff

Search engine leader Google has announced that it will be sacking around 300 members of staff from DoubleClick.

The company announced yesterday (April 3rd) that it would be cutting back on one in four employees from the US offices of the online ad service, which it recently acquired last month.

Google added that staff in DoubleClick's offices around the world, including the UK, France, Germany, Hong Kong, China, Australia and Singapore, may also face the chop.

"Since our acquisition of DoubleClick closed on March 11th, we have been working to match and align DoubleClick employees in the US with our organisational plan for the business," said the search engine in a statement.

"As with many mergers, this review has resulted in a reduction in head-count at the acquired company."

It was revealed on Google's blog on Wednesday (April 2nd) that the company would be selling off DoubleClick's search marketing business arm Performics.

Tom Phillips, who is overseeing the merger, said the move was in the interests of "maintaining objectivity in both search and advertising".

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