Monday 21 April 2008

Google tops brand wealth ranking

Google has topped a new ranking of the most valuable global brands with wealth of $86.1 billion (£43.2 billion).

According to the third annual BrandZ Ranking, complied by research and consulting firm Millward Brown, the search engine has come first in the list, beating General Electric (GE) at $71.4 billion (£35.9 billion) and Microsoft, whose value stood at $70.8 billion (£35.5 billion).

Joanna Seddon, chief executive of Millward Brown Optimor, said that the study indicated the "importance of investing in brands, especially in times of market turmoil".

"Strong brands generate superior returns and protect businesses from risk. Our data shows that strong brands continue to outperform weak ones in terms of market share and share price during recessions."

Eileen Campbell, global chief executive of Millward Brown which tracks 50,000 brands globally, added that the company had been measuring brand equity on behalf of WPP, the world's largest communications services groups, for the last ten years.

She added: "So we know what hard work it is and what a fantastic achievement it is for any brand to achieve BrandZ Top 100 status."

Category: Search Engine News

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