Tuesday 22 April 2008

MySpace launches new ad platform

Social networking site MySpace has launched a new ad platform which it claims will give online marketers a greater level of control over their presence on the website.

The new system, called Community Builder, is currently in its trial phase and gives online advertisers the opportunity to build, maintain and customise brand profiles.

It offers analytical tools to advertisers which can be used to assess how a particular campaign has performed.

One of the new system's key features is its ability to let marketers make real-time adjustments to their campaigns.

Bryce Emo, senior vice-president of sales at MySpace, explained: "Community Builder is the next evolution of the MySpace brand profile - a more flexible solution that puts creative freedom and control into the hands of advertisers to ensure that a community stays dynamic and interesting in between major campaigns and projects.

"This new platform enables marketers to fulfil long-term communication strategies with consumers who engage in and befriend their communities. It's an opportunity to connect with users faster and easier than ever before."

Earlier this week, the social networking site revealed that Jeff Berman would take over as president of sales and marketing.

Category: Social Media

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