Monday 28 April 2008

Pay-per-click fraud rates drop

New figures show that pay-per-click (PPC) fraud dropped significantly in the first quarter of the year.

The latest Click Fraud Index from Click Forensics showed that the industry-wide average click fraud rate was 16.3 per cent in the first quarter of the year, down from 16.6 per cent in the final three months of 2007.

It added that the average click fraud rate of PPC advertisements appearing on search engine content networks like Google AdSense and the Yahoo Publisher Network dropped from 28.3 per cent in the final months of 2007 to 27.8 per cent.

Tom Cuthbert, president of Click Forensics, commented: "Our first quarter data bears out what industry analysts have suspected for several months - Yahoo! and Google seem to be finally filtering out more of the click fraud and non-converting traffic they used to let through.

"Removing some of these higher-profile abusers appears to be having an effect on lowering the click fraud rates.

"If advertisers, publishers and ad networks continue to take proactive steps to filter out this lower quality traffic, the click fraud rate could trend downward even further, and that's good news for the entire industry."

Recently, Google said that it planned to target keyword spam to help internet marketers get the best possible results.

Category: PPC

Technorati tags: ppc click fraud rates drop