Friday 28 March 2008

YouTube's Insight helps marketers track viewing patterns

Google-owned YouTube has launched a new tool that will help marketers and advertisers gain greater 'insight' into the popularity of their videos.

YouTube Insight will allow publishers to analyse the viewing patterns of individual videos, providing data on how many people have viewed a video, what day of the week it gets the most views and where people live who are watching it.

"Effectively, we've become the world's largest focus group," YouTube's product manager Tracey Chan told Adweek.

"There are so many use cases. This really enables programmers and marketers to optimise their presence on YouTube. If there is a strong desire, there is the ability to take it to other platforms. We're really open."

The new tool was welcomed by Janet Meiners in her blog on Marketing Pilgrim.

"It's ideal for marketers or advertisers who want to see what is working and what is not (and lets more people game the system and manipulate results!)"

However, she added that potentially useful information that was still lacking included that about search engine traffic, how long someone spent watching a video and what links people clicked to find a video.

Category: Marketing campaigns

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