Home
Services
Results
Contact
Spider's Latest
Expert predicts the demise of SEO
Online retailers urged to consider multi-channel marketing
Google dominates European search in March
Interactive Advertising Bureau produces digital video advertising guidelines
Tags
Show all articles
Affiliate Marketing (2)
Display advertising (14)
Email Marketing (4)
Marketing campaigns (37)
PPC (5)
Search Engine News (36)
SEO (15)
Social Media (10)
Thursday 08 May 2008
Interactive Advertising Bureau produces digital video advertising guidelines
The Interactive Advertising Bureau (IAB) has released a set of formal guidelines on digital video advertising.
Read more...Category: Display advertising
Wednesday 07 May 2008
Advertisers urged to combine online and TV marketing campaigns
Online advertisers should consider also using TV marketing to boost the effectiveness of their campaigns, a new report has stated.
Read more...Category: Display advertising
Friday 02 May 2008
Mobile systems 'improve website performance'
A new report has suggested that online marketers should consider looking at websites with strong mobile offerings, as these were found to increase the site's reach.
Read more...Category: Display advertising
Friday 02 May 2008
DoubleClick integrates mobile ads with networks
Google's DoubleClick has revealed that it has integrated its mobile ads with mobile ad networks.
Read more...Category: Display advertising
Thursday 01 May 2008
Advertisers will drive uptake of local mobile search services
More and more mobile phone users will use local searches in the coming years, a new report has suggested.
Read more...Category: Display advertising
Wednesday 30 April 2008
Complaints about online ads increase
Online marketers need to make sure their adverts are of their highest standards after new figures showed consumers are increasingly prepared to complain about their content.
Read more...Category: Display advertising
Friday 25 April 2008
Google launches mobile image ads
Google's mobile ads team have said they are ready to roll out mobile image ads.
Read more...Category: Display advertising
Wednesday 23 April 2008
Analysts predict increase in vertically-targeted online marketing
Vertically-targeted marketing and online classified ads will command an increasingly large segment of the market, an industry expert has predicted.
Read more...Category: Display advertising
Tuesday 22 April 2008
Ad networks 'will continue to drive online marketing'
Independent and conglomerate ad networks will continue to play a major role in the provision of the online advertising market, a new report has suggested.
Read more...Category: Display advertising
Friday 11 April 2008
Microsoft's ad development to be overseen by Westbury
Damon Westbury has been appointed as head of category development at Microsoft's advertising development division.
Read more...Category: Display advertising
Tuesday 08 April 2008
Online ad spend steadily increasing
The UK has increased its advertising spend by almost 40 per cent in the last 12 months.
Read more...Category: Display advertising
Friday 28 March 2008
2008 will not be 'year of mobile marketing'
Despite the launch of the iPhone and other products, mobile marketing and advertising is failing to break into the mainstream, according to a new report.
Read more...Category: Display advertising
Tuesday 04 March 2008
Digital screens drive outdoor advertising growth
Spending on outdoor advertising increased by 4.6 per cent year-on-year in 2007, according to recent figures.
Read more...Category: Display advertising
Monday 25 February 2008
Consumers more affected by interactive ads
Consumers are more likely to be affected by interactive online adverts than those which are non-interactive.
Read more...