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Tuesday 06 May 2008
Experts tip targeted advertising solution
An internet marketing expert has said that a new system which aims to provide targeted advertising for major internet service providers could be good news for the sector.
Read more...Category: Email Marketing
Tuesday 29 April 2008
Consumers 'are happy to provide personal information if they see returns'
New research has suggested that online consumers will give personal information to marketers and web stores if they understand their data will be used for their benefit.
Read more...Category: Email Marketing
Tuesday 01 April 2008
DM campaigns need quality leads or damage campaigns
A lack of quality leads when conducting a direct marketing campaign could damage a brand, according to a marketing guidance organisation.
Read more...Category: Email Marketing
Tuesday 11 March 2008
Email non-delivering wasting companies' marketing budget
UK companies are missing out on hundreds of millions of pounds in lost sales due to unaddressed problems with email marketing campaigns.
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