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Friday 09 May 2008
Online retailers urged to consider multi-channel marketing
New research has suggested that online retailers who use multiple channels for their marketing enjoy the best returns.
Read more...Category: Marketing campaigns
Monday 21 April 2008
MySpace appoints new president of marketing
Social networking site MySpace has announced the appointment of Jeff Berman as president of sales and marketing.
Read more...Category: Marketing campaigns
Thursday 17 April 2008
New CIM website for budding marketers
A new website is set to launch by the Chartered Institute of Marketing (CIM) that intends to give guidance to students wishing to get into the marketing profession.
Read more...Category: Marketing campaigns
Tuesday 15 April 2008
Economy forces high street banks to cut ad budget
Five of the UK's biggest banks have cut their advertising budgets in the first quarter of the year, according to new research.
Read more...Category: Marketing campaigns
Tuesday 15 April 2008
Ad networks 'integral' to advertising
Ad networks have become an integral component of the online advertising industry, according to an internet market research company.
Read more...Category: Marketing campaigns
Monday 14 April 2008
AOL's Platform A signs new deal with Verizon
AOL's advertising business Platform-A has been selected by telephone company Verizon as the major advertising provider for its online and mobile web content.
Read more...Category: Marketing campaigns
Monday 14 April 2008
Direct marketing sees 8-year record fall
Direct marketing spend experienced its largest fall for eight years in the first three months of the year, according to a recent Bellwether Report.
Read more...Category: Marketing campaigns
Friday 11 April 2008
Online advertisers should create video ads specifically for target media
Companies advertising their products on the internet need to create adverts that are specifically suited to the online environment, much as they would for TV adverts or those shown in the cinema.
Read more...Category: Marketing campaigns
Thursday 10 April 2008
Time for traditional advertising to adapt, says comms chief
The traditional advertising model must adapt in order to compete with competition from internet companies.
Read more...Category: Marketing campaigns
Thursday 10 April 2008
Marketers unsure of online media promises
Despite recent predictions that online marketing spend is set to soar, marketers are still unsure whether it is money well spent.
Read more...Category: Marketing campaigns
Wednesday 09 April 2008
Consumers like marketing control
Word-of-mouth and speaking directly to a retailer are the public's most preferred forms of gathering information about a product.
Read more...Category: Marketing campaigns
Tuesday 08 April 2008
Online publishers report revenue growth
The UK's online publishers experienced revenue growth of more than 50 per cent in 2007.
Read more...Category: Marketing campaigns
Monday 07 April 2008
Get recession marketing ready, SMEs told
Small and medium sized companies are not preparing their marketing strategies for an economic slump, according to a new report.
Read more...Category: Marketing campaigns
Monday 07 April 2008
New taskforce to address privacy online
A new taskforce is set to be created by the Internet Advertising Bureau (IAB), in an effort to address the issue of privacy on the internet and targeted online advertising.
Read more...Category: Marketing campaigns
Thursday 03 April 2008
'Survival packs' new DM campaign from Metro
The Metro newspaper series has distributed 'survival packs' in an effort to attract advertisers to its pages.
Read more...Category: Marketing campaigns
Thursday 03 April 2008
Consumers want personalised mobile advertising
More than a third of consumers aged between 16 and 34 are happy to receive mobile advertising in return for free content, according to a new poll.
Read more...Category: Marketing campaigns
Tuesday 01 April 2008
DMA report crowns interactive TV top marketing media
Interactive TV has come top as a marketing performer, according to a new report from the Direct Marketing Association (DMA).
Read more...Category: Marketing campaigns
Tuesday 01 April 2008
AA's adspend forecast shows dip online
Online marketing spend is expected to slow over the coming year, according to the Advertising Association's latest (AA) forecast.
Read more...Category: Marketing campaigns
Monday 31 March 2008
BA pull plug on Terminal 5 marketing campaign
Following the recent chaos at Heathrow airport's newly opened hub Terminal 5, British Airways has been forced to pull its advertising campaign.
Read more...Category: Marketing campaigns
Friday 28 March 2008
YouTube's Insight helps marketers track viewing patterns
Google-owned YouTube has launched a new tool that will help marketers and advertisers gain greater 'insight' into the popularity of their videos.
Read more...Category: Marketing campaigns
Thursday 27 March 2008
Demographic bidding introduced to Google AdWords
Google has unveiled a new feature on their AdWords - demographic bidding.
Read more...Category: Marketing campaigns
Wednesday 26 March 2008
Alternative media marketing spend set for more growth
Marketing investment in alternative media grew over the last five years, with this trend expected to continue into 2008.
Read more...Category: Marketing campaigns
Tuesday 25 March 2008
British marketers form group to work on green credentials
Major brands are working together to address green issues within their marketing, the Incorporated Society Of British Advertisers (ISBA) has announced today (March 25th).
Read more...Category: Marketing campaigns
Tuesday 25 March 2008
Forbes unveils ad network
Forbes announced yesterday (March 24th) that it will start selling ads for approximately 400 financial blogs from this spring.
Read more...Category: Marketing campaigns
Thursday 20 March 2008
Marketers must continue dialogue with consumer
Marketers need to stop treating their customers like "one night stands", according to a marketing guru.
Read more...Category: Marketing campaigns
Thursday 13 March 2008
Soft drink marketing spend drops in 2007
Marketing budgets for soft drink manufacturers dropped by 15 per cent in 2007 compared with the previous year, according to a recent Britvic Soft Drink Report.
Read more...Category: Marketing campaigns
Tuesday 11 March 2008
Magazine adverts more engaging online than in print
Consumers pay more attention to adverts in online magazines than their print versions, according to new research.
Read more...Category: Marketing campaigns
Monday 10 March 2008
DM should be leading digital revolution, says marketing chief
The chief executive of an integrated marketing company has slammed the direct marketing industry for its "conservatism".
Read more...Category: Marketing campaigns
Friday 07 March 2008
Weekly ranking chart for brands' online video
Internet marketing companies who want to know which brands are successfully using their online services can now look at findings on a new measuring tool.
Read more...Category: Marketing campaigns
Thursday 06 March 2008
Pioneering best practice guidelines for B2B marketing sector
For the first time ever, an alliance made up of marketing associations is embarking on the task of drawing up a set of best practice guidelines for the industry.
Read more...Category: Marketing campaigns
Tuesday 04 March 2008
'Back to basics' green marketers urged
Advertisers need to start approaching green marketing from the perspective of the consumer, according to the chief of a marketing communications group.
Read more...Category: Marketing campaigns
Friday 29 February 2008
Superbrands' marketing survey load of 'baloney'
The recent results of a survey that ranked Google as the "highest regarded brand in the UK" have come under fire by an influential Web 2.0 blogger.
Read more...Category: Marketing campaigns
Thursday 28 February 2008
Microsoft announce new online advertising measure
A new approach to managing and measuring online marketing campaigns has been announced by Microsoft.
Read more...Category: Marketing campaigns
Thursday 28 February 2008
ITV doesn't see online 'as a threat'
The marketing director of ITV has said that the broadcaster does not see the online world as a competitor in terms of advertising.
Read more...Category: Marketing campaigns
Wednesday 27 February 2008
Online advertising revenues rocket in fourth quarter
Internet advertising revenues reached an estimated $21.1 billion in 2007, a 25 per cent increase on the previous year.
Read more...Category: Marketing campaigns
Tuesday 26 February 2008
UK retailers not optimising online marketing
Some of the UK's biggest online and offline retailers are neglecting key areas of their internet marketing strategies.
Read more...